Robert Lee Hoffman
(904) 599-0602

Robert Hoffman is: Energetic, Experienced, Flexible, Adaptable and Ready to
Deliver Results and Save You Money at the Same Time!
Mr. Hoffman brings a positive attitude to the workplace, continually delivers excelling quality and
increased profits. He has consistently increased revenue, reduced and eliminated areas of loss
while fostering an air of creativity and energy among co-workers.

   To Be the Best at Helping Others to Be Their Best by:
• Measurably Increasing Efficiencies & Profitability in All Aspects of Operations by:
• Demanding Excellence from Myself in All Activities
• Recognizing, Cultivating, Unlocking the Team’s Talents & Skills, thereby
1. Maximizing Potential
2. Creating Synergies &
3. Eliminating Unnecessary Redundancies

Breadth & Depth of Experience - A Record of Excellence:
• Hospitality Management
• Training & Development Program Creation, Implementation & Execution
• Retail & Direct Sales, Service & Management
• Food Service Management & Operations
• Construction—Structural Inspection & Estimating
• Property Management, Design, Installation & Maintenance

Published Success:
• “Six Simple Steps” published 1989 for National Wholesale Distributors
• “North-Corp Notebook” (periodical) published 1998-2004
• “Doctor Answer-Man’s Original Recipe Secret Formula for Success” first published 2000

Awards & Recognition:        
• 2001 - Nominated Hospitality Specialist of the Year - Space Coast Department of Tourism  
• 1997 - 2004 Employee of the Year
• Southeast Region Sales Leader

Conference Presentations
• 1997—Present: Regular Presentations at Conventions, Assemblies and  Motivational Seminars

Proficiencies in:
• Microsoft Office Suite, Adobe, Website Management, and more
• Multiple Property Management Systems &
• Portable Computing & Sales Equipment

References Gladly furnished to Interested Organizations on Request

Call now to initiate the Most Profitable Relationship of our career.


September 2011-Present
Company: Sara Lee Bakery Division- Earthgrains/Bimbo Bakeries USA
Location: Jacksonville, FL
Position Title: Route Sales Representative
Description & Accomplishments: Marketing & Merchandising, Direct B2B Sales, Route Sales
• Created Positive Relationships with all Merchants
• Established, Maintained & Grew Accounts
• Recognized, Implemented & Created Marketing Opportunities
• Installed, Merchandised and Maintained Profitable Displays in All Locations
• Designed Systems & Used Analytics to Successfully:
• Maintain Fresh Inventories
• Reduce Shrinkage
• Increase Profit and Value of All Routes
***Increased Net Sales Revenue Across Nine Major Grocery Accounts by margins of 35 – 1,500%

November 2001– Present
Company: Hoffman Associates
Location: Central & NE, Florida
Position Title: Sales & Management Consultant
Description: Retail Sales, Direct Sales & Hospitality Development /Management Companies

November 2010-May 2012
Company: Hampton Inns
Location: Saint Augustine, FL
Position Title: General Manager
Description & Accomplishments:
• Brought Property in line with Hilton Standards and Requirements prior to Corporate Inspection
• Identified and Corrected Service Deficiencies
• Implemented Systems to Correct Original Construction Deficiencies
• Oversaw Transition of Management Team

Company: Choice Hotels
Location: Orlando, FL
Position Title: General Manager
Description & Accomplishments:
• General Manager for 40 year old 289 room property featuring:
• Full Food & Beverage, full liquor bar, lounge (w/live entertainment) & 3,500 square feet of banquet and
meeting space.
• Created job descriptions for and worked all positions
• Designed and implemented all systems necessary for streamlined, efficient operations.
• Spearheaded restaurant/lounge re-opening, coordination of Live Entertainment and essential marketing
• Set goals, budgets for all departments and steered the path for their achievement.
• Responsible for Hiring, Training, & Scheduling a successful staff of Customer Service Super-Stars!
• Coordinated efforts between owners and departmental managers.

2005 – 2010
Company: Marshall Hoffman, LLC
Location: Orlando, FL
Position Title: Operations Director/Project Manager
Description: Commercial/Residential Property Management
• Created, Designed and successfully implemented Dynamic Sales Program in highly competitive market
• Developed Marketing Strategies – including creating distinctive brand identity.
• Re-designed processes to create systems to measure and maximize sales and technical efficiencies.
• Assisted in design of comprehensive turf and ornamental treatment program.
• Designed Company Policies and Employee Handbooks to comply with State and Federal HR requirements
• Established QC standards and safety guidelines.
• Set up technical training & Safety guidelines & programs for all machines and equipment

2004 - 2005  
Company: Florida Lodging Management
Location: Ocoee, Florida
Position Title: General Manager
Description: General Manager of Red Roof Inns Operations, Sales & Marketing for Courtyard by
Marriott & Best Western
• Responsible for Hiring, Training, Oversight of Scheduling to ensure compliance with property budgets and
• Achieved sustained increase in occupancy, ADR, RevPAR of 20% to 200%
• Lead outside sales efforts for Red Roof Inn property as well as Best Western and Courtyard by Marriott
operated by FLM -
• Coordinated efforts between owners and departmental managers.
• Encouraged the use of Sales Training Tools such as the ‘Signature’ Program for all three properties.
• Achieved sustained increase in occupancy, ADR, RevPAR of 20% to 200%

1997 - 2004
Company: 5500 NorthCorp - Hotel Management & Development Company
Location: Cocoa Beach, Florida
Position Title: Hotel Front Office Manager for Best Western & Days Inns
Description & Accomplishments:
• Established a reputation as a Team Builder, Sales Trainer, Counselor, Mentor & Sales Pro.
• Responsible for Hiring, Training, Scheduling for Front Desk Operations and adhering to departmental
budget guidelines
• Managed Petty Cash Accounts and Cash Drawer Operations eliminating overages and shortages by
ensuring accurate data entry and cash handling practices.
• Lead team to increased sales including telephone reservations and Walk-In conversion resulting in
sustained increases in ADR, RevPAR and Occupancy
• Drove participation in Customer Loyalty Programs to drive repeat business
• Worked closely with Sales Department in creating and maintaining a ‘resort’ approach to representing our
• Represented Properties in conjunction with Sales Department for Sales and Public Relations Events
sponsored by local area merchants, Chamber of Commerce and TIA POW-WOW events.
• Generated easy to read informational reports for GM and Sales Departments
• Coordinated efforts between owners and departmental managers.
• Created, edited and distributed motivational newsletters.
• Acted as Team Captain for both properties in deriving maximum benefit from ‘Signature’ Sales Training
• Created Custom Sales and Customer Service Training Program and conducted highly productive
workshops for supervisors, guest service and reservations staff which led to increased call conversion,
increased customer satisfaction scores, increased morale and productivity. Our team named me the ‘The
Answer-Man.’ Visit

1995 - 1997                 
Company: Massey Services
Location: Maitland/Rockledge, FL
Position Title: Sales Inspector/Trainer
Description & Accomplishments:
• Diligently follow up on all leads and
• Prospect new clients
• Cultivate relationships with existing clients
• Cross train team members from all departments
• Conduct Sales meetings
• Engage in telemarketing efforts
Top sales producer for the southeast region!

Let us set an appointment now!

Robert Lee Hoffman
(904) 599-0602